The Power of Engaging with Customers

Engaged customers have a stronger, more emotional connection with your brand.  In research conducted by Salesforce, 80% of customers say the experiences provided by a company are as important to them as its products and services. The quality of this experience has a direct impact on your potential for business success. When you engage [...]

2024-04-03T14:49:24+11:00April 3rd, 2024|Brand Activation, Business, Entertainment, Events|

AFR – 9 February 2024

Euan Black and Sally Patten For some bosses, the main reason they want their workers in the office is simple: getting stuff done is easier when your people are in the same building. If people are not there, discussions that normally take place in the kitchen or at the water cooler no longer happen, [...]

Our Guide to the best in Melbourne Dining & Private Dining

Grill Americano 112 Flinders Lane, Melbourne Striking marble bar offers a fabulous place to meet for a cocktail before dinner. Located in Melbourne's cool Flinders Lane, dining at Grill Americano you will experience classic Italian elegance with the finest Australian produce. The heart of Chris Lucas' glamorous Flinders Lane steakhouse is a hand-built wood [...]

2023-09-21T19:45:18+10:00September 20th, 2023|Brand Activation, Entertainment, Events, Travel|

Journal from the Founder – Life Optimised

The key lessons that I have learnt over the last twelve years of this incredible journey that is Essential Solutions, is that by continually to listening to our clients, watching and reading the market and evaluating the needs of our clients, we can continue to evolve. Personally, I am very passionate about change and how [...]

Meet our Member: Fairfax & Roberts Managing Director, Irene Deutsch

Irene Deutsch is the Managing Director and Co-owner of Australia's oldest jewellery house, Fairfax & Roberts. After spending 25 years in banking and sales at Macquarie, Goldman Sachs and ANZ, Irene was ready for a new challenge. Fairfax & Roberts first opened their doors back in 1858 and continue to hand-craft their signature pieces at [...]

2022-03-24T16:11:49+11:00August 11th, 2021|Brand Activation, Shopping, Your Home|

Crystalbrook Collection’s New 5-Star Hotel Opens in Newcastle

This week the Crystalbook Collection opened the first five-star hotel in Newcastle, Crystalbrook Kingsley.  Positioned in the heart of Newcastle overlooking Civic Park, the harbour and Merewether from its upper floors, the Crystalbrook Kingsley marks a historic moment in the City's revitalisation with a lobby bar, cafe with outdoor terrance and a new rooftop restaurant, [...]

2021-06-14T14:51:08+10:00June 14th, 2021|Brand Activation, Events, Travel|

Merchgirls – building a game changing brand

Our team squeal with excitement when we get to work with suppliers that are kicking goals. This week we sat down with the Hannah Chipkin of the co-founders of Merchgirls, a creative agency that is designing and manufacturing stylish and incredibly cool merchandise products that will have your client's thanking you. How did the Merchgirls [...]

2021-06-10T08:56:34+10:00June 10th, 2021|Brand Activation, Events|

New Hotel Openings 2020 – 2021

Over the last twelve months there has been some exciting developments in the Hotel industry sector with the opening of new hotels both in Australia and New Zealand that we will now have the opportunity to stay, visit, meet or plan an event in 2021. Crown Sydney 1 Barangaroo Avenue, Barangaroo Sydney's most anticipated Hotel [...]

2021-05-12T07:44:49+10:00March 25th, 2021|Brand Activation, Entertainment, Events, Health & Lifestyle, Travel|

Raising the Bar on Wellbeing in the Workplace with Wellineux

We are incredibly passionate about working with businesses that share our values of bringing wellbeing to the workplace. This month, we shine the spot light on Wellineux a corporate partner bringing tailored wellbeing strategies to the workplace.  With many of our clients heading back into the office, lets explore how Amanda McMillan, the founder of [...]

2021-02-19T17:46:24+11:00February 18th, 2021|Brand Activation, Events, Health & Lifestyle|

Sydney Dining in Style – Our Guide to Sydney’s Best Private Dining Rooms

As we start the New Year, our clients have a strong desire to re-connect with clients and colleagues to signal that 2021 is a year for positive engagement and growth. We are living in a world where experiences are valued more than ever, we want to feel part of a community and to walk away [...]

2021-05-11T17:25:57+10:00January 15th, 2021|Brand Activation, Entertainment, Events, Health & Lifestyle|
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