PayPal Melbourne Fashion Festival is coming into its 30th year, with a 15-day programme running from 14 – 28 February 2026. The Festival joyously delivers an unrivalled world-class event and destination for Australians to celebrate everything that makes our local fashion community so unique, and proudly reinforces Melbourne’s position as Australia’s fashion capital.
The jewel in the Festival’s crown is the Premium Runway Series, presented from 23- 28 February 2026 at the historic Royal Exhibition Building. Two unique runway concepts will take place each night mirroring the hot topic of the fashion industry at the moment
Fashion Dining Series
Experience the ultimate fusion of fashion, flavour and sophistication with the Fashion Dining Series – an exclusive evening designed to impress clients, reward teams or entertain VIP guests in true Melbourne style. Indulge in a curated two course menu and premium beverage package at one of Melbourne’s top restaurants, followed by the glamour of a Premium Runway show at PayPal Melbourne Fashion Festival.
Package Inclusions
Welcome canape on arrival
Two-course curated menu
Two-hour premium beverage package
Premium Runway Tickets
Package Investment
Row A – $450 per person
Row B – $420 per person
Row C – $370 per person
This is a limited opportunity to align your brand with the best in fashion and hospitality.
Private Events
Host valued clients at the heart of the action with a private event experience in the vibrant Fashion Forecourt supported by City of Melbourne at the PayPal Melbourne fashion Festival. Surrounded by live entertainment and the Festival’s buzzing atmosphere, your guests will enjoy a premium pre-show celebration ahead of unforgettable Premium Runway experience.
1 Hour Event
Roaming menu of three curated canapes and premium beverage package including wine, sparkling and San Pellegrino.
Packages
Row A – $309 per person
Row B – $299 per person
Row C – $279 per person
Row D – $269 per person
1.5 Hour Event
Roaming menu of four curated canapes and premium beverage package including wine, sparkling, and San Pellegrino.
Packages
Row A – $349 per person
Row B – $299 per person
Row C – $269 per person
Row D – $259 per person
Luxury Box
New in 2026, the Luxury Box is an elevated, private platform for just 24 guests – designed for hosting in style with Pommery champagne and a luxury gift for your valued guests included. With only 12 exclusive opportunities available, across the festival’s Premium Runway Series, this is your chance to impress, indulge and experience Australian fashion like never before. Prior to your chosen Premium Runway Luxury Box, host your valued guests in a private and exclusive area in the Fashion Forecourt. Luxury Box pricing starts from $7,500.
1 Hour Private Event
Roaming menu of three curated canapes
Champagne and San Pellegrino
$4,300
Optional cocktail – $25 per person
1.5 Hour Private Event
Roaming menu of four curated canapes
Champagne and San Pellegrino
$5,200
Optional cocktail – $25 per person
1 Hour
Champagne & San Pellegrino
$2,700
Australian Fashion Business Lunch
Whether you work within the fashion industry or simply enjoy connecting with innovative leaders, this is a must-attend event on Melbourne’s calendar. Enjoy a thought-provoking panel discussion with visionary business and creative leaders, sharing stories and insights designed to spark inspiration, foster new ideas and fuel professional growth. Ideal for client entertainment, team rewards, or simply an engaging afternoon of networking and conversation.
Wednesday 25 February 2026
- Zinc at Fed Square
- Two-course lunch
- Premium beverages – wine, sparling, and San Pellegrino
- Tea & Coffee
- $2,900 per table of 10